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Wednesday, December 11, 2013

Maserati’s Centennial Year Preceded by North American Sales Record

2014 Maserati Ghibli (PRNewsFoto/Maserati)
While Maserati is celebrating the start of its centennial year this month, that might be a bit premature. Three of the Maserati brothers, Alfieri, Ettore and Ernesto, were definitely involved in building cars in December, 1914, but they were race cars for another Italian company, Diatto. The first car with the Maserati marque wasn’t actually produced until 1926. That was a Tipo 26, which started its career with a win in that year’s Targa Florio. Maseratis have been racing ever since.

In 1947, Maserati came out with the A6 grand tourer, its first passenger car. They built the first Quattroporte, a model name still in use today, in 1963. There don’t seem to be any plans for a centennial edition Maserati, but they have designed a centennial logo. Several events are in the works for the next 13 months (December 2013 through December 2014), including a Maserati gathering in Modena next September.

There will also be a display of Maseratis at the Museo Casa Enzo Ferrari. A book, “Maserati – A Century of History” was released last week. Details of all the various events, plus much more, can be found on Maserati’s centennial website.

To start their centennial year off right, Maserati reported record sales for North America in November, with 910 Maseratis sold. Seems the mid-size Maserati Ghibli is pushing this surge in popularity. It has a Ferrari-built twin-turbocharged V6 that will do 0-60 in 4.8 seconds, and is an Insurance Institute of Highway Safety Top Safety Pick. With a starting price of $65,600, plus a halo of exoticism, it may give some of the other European sport/luxury brands a run for their money.



[SOURCES: Maserati, http://en.wikipedia.org/wiki/Maserati]

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