Friday, April 11, 2014

BMW-Designed Subway Trains

BMW Group DesignworksUSA designs new Siemens
metro for Kuala Lumpur. Train head with modern light
concept. (03/2014) 
Kuala Lumpur must be one classy place. They’re having 58 new self-driving trains built for their underground transportation system—trains designed by BMW. Well, designed by DesignworksUSA, which is a subsidiary of BMW Group. More like interior and exterior decorated. They’re actually based on the existing Metro Inspiro design by German train manufacturer Siemens and being built by Mass Rapid Transit Corporation.

Kuala Lumpur is very much a mix of cultures and religions and the design takes that into account. According to Laurenz Schaffer, President of BMW Group DesignworksUSA, “The exterior design is a bold statement of dynamism and strength. It symbolizes self confidence, technological leadership, progress and safety.” The press release goes on to say that the lights on the front refer “to the facetted architecture of the capital,” while the interior patterns and colours are “a fresh interpretation of the vitality and cultural diversity of Kuala Lumpur.”
BMW Group DesignworksUSA designs new Siemens
metro for Kuala Lumpur. Fresh colour concept inspired
by traditional elements. (03/2014)

Gotta love designer speak. All I get out of the photos is “sleek, modern, clean,” all of which suggests efficiency, but that’s what you want out of a transit system. Now if we could only get our local one upgraded.

[SOURCE: BMW Group DesignworksUSA]

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