Wednesday, April 2, 2014

Has Mustang Nailed the Anniversary Swag Market?

OPI Joins Ford Mustang to Launch
Limited Edition Nail Lacquer Collection.
(PRNewsFoto/OPI Products Inc.)
I don’t know if I should be amused or appalled by this. In honour of the 50th anniversary of the Ford Mustang (technically this month, but being celebrated all year), Ford Motor Company and OPI Products Inc. have announced the release of a limited edition nail lacquer. Yep. Nail polish. Coming to a store near you in July. It will be called Race Red.

Why? According to Suzi Weiss Fischmann, OPI Co-Founder and Executive Vice President, "For women, cars and nail lacquer offer a way to express personality. This new collection will deliver elements of sophistication, luxury, power and style fitting for both OPI and Mustang consumers."

I don’t know. Maybe it’s because I’m not a girly girl, but anniversary merchandise without the Mustang logo on it seems odd. Maybe if it came with a set of stick-on Mustang decals for your nails. What do you think?

[SOURCE OPI Products Inc.]

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