Wednesday, December 3, 2014

Land Rover Tries an Advertising Adventure with The Vanishing Game

I don’t know about you, but I have no objection to advertising as long as it’s either entertaining, or about something I actually want to buy. So when I saw a press release about The Vanishing Game, a Land Rover commissioned book by best-selling British author and screenwriter William Boyd, I was intrigued. Okay, it’s product placement, but it looks like a good fit.

You can either check out the interactive story on Tumblr (no membership or accounts required) or get it through Amazon which is currently offering it as a free ebook for Kindle. So far I’ve just had time to take a look at the first chapter on Tumblr, which has an audio/text version illustrated with occasional photographs. It’s an adventure thriller driving adventure set in the UK, which is the sort of thing I like to read anyway. Not so crazy about the interactive part (I just find it distracting) and I wish it was available for other platforms than Kindle (yes, I know I can download an app), but I’ll definitely be going back to find out what happens next.

Among the interactive stuff will be embedded adventures of real Land Rover owners. Haven’t run into any of that yet but I guess I’ll find out whether it qualifies as interesting or distracting. If the latter, I may have to download the Kindle app after all.

[SOURCE Land Rover North America]

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